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Environmental externalities are not fully incorporated into asset prices at present. But investors (from households to asset managers, insurers or pension funds) can provide powerful incentives to integrate environmental sustainability into business operations. A plethora of instruments is currently discussed under the European Commission Action Plan such as taxonomy, disclosure requirements for investors, low-carbon benchmarks, non-financial corporate reporting, credit and sustainability ratings, green bonds standards, eco-labels for retail financial products. Will they be able to ‘move the trillions’ of investable funds?